The Problem...
An estimated 72% of US companies will face an industry disruption in 2024.
44% of US businesses report they are driving disruption.
This means your business has two choices: Disrupt or BE disrupted.
Companies that do not drive industry disruptions risk disruption by other companies.
Companies that fail to adapt to industry disruptions, AT BEST, experience:
Decreased Profitability
Loss of Top Talent
Missed Opportunities
Market Share Erosion
Ultimately, businesses who fail to adapt or respond to industry disruption become obsolete and fail completely. Respond too late to an industry disruption and the cost to catch up just delays the inevitable, failure.
Industry disruptors:
challenge status quo
revolutionize markets
create significant value
It is widely believed that disruption is random and unpredictable, however research shows this is not true. In this presentation, Rhonda discusses how susceptible your industry is to disruption, what factors drive industry disruption, what business leaders can do to disrupt the status quo and how to prepare for and implement industry disruption.
Embracing dissenting viewpoints, challenging existing industry standards, and fostering a culture of innovation and change are essential in achieving and staying ahead of industry disruptions.
The Solution.
Key Takeaways:
Deep understanding of how susceptible your industry is to disruption and why.
What factors drive industry disruptions.
Identify the types of industry disruptors and how to plan for each.
Isolate behaviors of industry disruptors.
Action plan for implementing industry disruption.
Competitive Advantage- Industry disruptors stand out in the market and outperform traditional competitors.
Opportunities for Growth- Being an industry disruptor provides organizations with numerous opportunities for growth by opening new avenues for expansion, innovation, and market leadership.
Increased Market Share- Being an industry disruptor increases market share by offering innovative solutions that attract customers away from traditional competitors.
Increased Partnership Opportunities- Partnerships with disruptors can create mutually beneficial relationships that drive growth and success of both parties.
Regulatory Influence- Disruptors attract the attention of regulators and have the potential for establishing new standards of industry practice.
Attractive to Top Talent- Talented individuals seek out organizations that have the opportunity for impact and professional growth that industry disruptors offer.
Higher Profit Margins- Competitive advantage, growth, increased market share, partnerships, influence over regulations and talented employees all leads to higher profit margins.